The hospital to 11 yuan "buy" the medicine after, can increase 15% sold to patients, and then the high price of 12.65 yuan. We all know that over the years, the department has been trying to control the drug prices on many measures, such as this to recruit to bid. However, all this has become so embarrassed. This time, and to explore the interest in blindly chain is how to form, might as well ask once, the bidding price is how to come out? The bidding back, exactly how much hidden unknown insider, what exactly how many hidden rules derived, how many can't put behind this stage face to the air is basked in things, led to the madness of drug prices? We believe that the bidding process is necessarily very professional, also will have many experts to control, however, finally how that so crazy in the price? We have said how many years of sunshine, in the chain, can say every step are so sunshine, can be set up to one mesa. However, the most this transparent bidding, but hide mystery. This should be to consider all patients but turned out to be a bidding related personnel for profits "amulet". But, this time, the relevant supervision department, seems to have become the deaf and the blind, so crazy after bidding, crazy drug prices. LiZhiQi, famous marketing consulting organization- Beijing volunteers up future marketing consulting group President, volunteers up future business school sponsors, the foreign economic and trade university EMBA consultant, in 2009 China marketing meritorious service prize winner, 2008 brand China ten year experts, 2007 China best p.m. marketing elite, 30 years of reform and opening-up China planning sign characters, profound influence on Chinese marketing ten characters, China innovation marketing BBS, chairman of the China Europe international business school to learn marketing consultant, more than 10 famous financial media experts gu asked. For more than 200 Chinese enterprise as a brand marketing consultant. He put forward the marketing industry in China of the "brand space theory", "the dissemination 3.0" and "growth pyramid" mode and "red wisdom" theory has a wide shadow ring.