Dangdang and jingdong price war that we see very to force, the end, this really is to force more and more, is in at Christmas and the New Year is coming, so prosperous market to force down? However, when we carefully after a comparison, only to find that the jingdong to force of how a little bit like slogan? The real but not synchronous and profits to come? Dangdang announced 40 million yuan profits to the sales promotion, involves the 3 C, department stores, books and other products, jingdong mall immediately shouted out 80 million yuan of tit-for-tat profits to the promotion. At that time you will sing the stage ", is very lively. Dangdang announced that its "all the best price will be better than other types of digital online mall low at least 50 yuan and 100 yuan", to keep the industry announced jingdong rock-bottom price.
After all, if really spending $80 million words, this goal is easy to realize. This undoubtedly is both sides on the imbroglio in books to play against two degrees, but the book market in meetings with the jingdong has "withdrawn" and the lines. Of course the jingdong marketing purpose is to achieve. The market to all know the old liu jingdong started selling books. The secondary shopping exactly? The author with hope. But both sides in the website the author note once want to buy a product of later, discovered the jingdong profits or to stay in the oral ah. The same a digital SLR cameras, Canon 550 D, head. Jingdong price is 5149 yuan. When the price is 5140 yuan. This is just a case of, contrast carefully price can be both found that almost all digital products, and when the price is cheaper than the jingdong price decades to several hundred dollars. Dangdang price at least is down, but to shout out 80 million yuan of the profits to the jingdong let to where? Jingdong offering up price war can there be lowered? Or have no vision for the city? A stock price? As is well known, books just jingdong less variety in the book on the jingdong can shout out price war with calm, but moving 3 C digital, jingdong whether still can so calm? This is worth observation. We can simply to estimate: to each product stand out more than 100 yuan low jingdong calculation, such as jingdong meet recruit, also price 100 yuan, according to the 100000 foreign called every day jingdong order calculation, and every day 10 million will be a deficit. Even if the jingdong took out 80 million for a promotion of words, it will only enough QiBaTian jingdong promotion. Jingdong willing to take 80 million listen to a water ring? After paying more attention to when the listed price and service, this also is the cornerstone of the development of the stand out. In this respect, the $40 million profits to see when the market did make some of the wind model, especially when in the brand, supply chain, etc have very strong advantage. And the rise of jingdong mall is obvious in recent years, but too chasing market effect and marketing influence, jingdong will also is caught in a dilemma of? In books after the price war, people know that jingdong also began to sell books, the marketing effect appeared. So in the digital market, called out the 80 million profits will be able to into effect? We might as well see. If can't cash, then finally broken or their own brand and reputation. After all, users of the eyes are discerning, whether they benefit in shopping experience of nature is full of perception.